Boost Your Sales with Custom Amazon Webstore

On September 10, 2014, in eCommerce Development, by Asutosh Vyas

A feature-rich eCommerce store is an ultimate dream for many businesses to boost their sales. Now even if they have one, managing such a store also becomes a challenge to such business ventures. True. This is why every internet marketer today wants to hire the best eCommerce services in the industry to rake in the moolah.

Boost Your Sales with Custom Amazon WebstoreBut just a perfect eCommerce store will not do wonders. Proper channeling of your products and services is also important to make them available to your niche audience. This is where online marketplaces come in the picture. It is a well-known fact that people always trust such big market places. They make it a point to recommend it to their friends and colleagues. This in return helps a business to expand its horizons by garnering more customers and thus open new avenues for them. And with Amazon, you can never go wrong. For sure.

We at Kaushalam, help our clients design and develop a feature-rich custom Amazon webstores for managing their eCommerce business. This would not only bring in the desired sales figures but will also keep your customers fully satisfied and makes them want to return for more and more purchases.

Whatever you want for your personalized Amazon eCommerce website, our experts are ready to design it accordingly with excellence in quality and innovative solutions. Our ultimate prerogative lies in giving our clients a modified and beautifully crafted Amazon webstore that is perfectly customized according to the needs of their business. And you won’t believe. All this is available to you at the most nominal prices in the market. Isn’t it interesting?

But to make you sure that you are in the right hands, we here give you an entire outlook as to why you should choose us for your Amazon webstore customization to get a competitive edge over others:

  • Easy relocation of your products and services
  • One of the most trusted brands in the eCommerce world to market your products
  • Secure and robust shopping cart features
  • Most recommended platform where numerous companies have placed their trust
  • Enhanced and upgradable features which are a must for any eCommerce store
  • Fully advanced SEO features that can place you on the top of all search engines
  • Excellent themes that can attract your customers right away

Whatever your decision, it is you who will call the shots finally. If at all you have any queries, do not hesitate to call our experts to 888-828-9864 because your satisfaction is our priority.

3 Top Content Marketing Ideas for September 2014 Holidays

On September 4, 2014, in Internet marketing, by Rajith Pillai

Content marketing is the key to driving quality traffic to your eCommerce site in droves. However, any content won’t do. Content that’s entertaining enough helps. It could be in the form of articles, images or videos; the bottomline is they should be entertaining, so much so that visitor can’t stop himself from clicking your company link given at the end.

Content Marketing Ideas for eCommerce Website

Content Marketing Ideas for eCommerce Site

Following are the top 3 content marketing ideas for September 2014. Cash in on them by relating it to the products you sell.

1) Humorous Holidays:

The list of humorous holidays is long. This list given here is just the tip of the iceberg.

  • Better Breakfast DayHumorous Holidays
  • Honey Month
  • National Peanut Day
  • Hispanic Heritage Month
  • National Cheeseburger Day
  • Mayflower Day

eCommerce marketers can choose any of these days and write an article or post jokes that in some way could be related to the products they sell. Here are some presidential jokes that might help you set the ball rolling.

“When they call the roll in the Senate, the Senators do not know whether to answer ‘present’ or ‘not guilty.” – Teddy Roosevelt

“If I had to name my greatest strength, I guess it would be my humility. Greatest weakness, it’s possible that I’m a little too awesome.” – Barack Obama

“My esteem in this country has gone up substantially. It is very nice now when people wave at me, they use all their fingers.” – Jimmy Carter

2) Curated Lists:

Not every blog post or article you publish should be unique or profound. Even a compelling content can do the trick.

In content marketing, a curated list is all about selecting content links or descriptions that stand out from the rest of the conventional content. It can be in the form of an article, a podcast segment, or a video published on your store site and in social media.

Check whether any of these topics suits your ecommerce business?

  • The Ten Most Expensive Shoes in the World
  • The 5 Deadliest D.I.Y. Projects Ever
  • Video: 21 Ways to Tie Your Shoes
  • 12 Interior Designs You Must Follow on Pinterest

3) Videos About Frequently Asked Questions:

Videos About Frequently Asked Questions

Frequently Asked Questions are important from eCommerce sellers standpoint. Find them out – it can be of product or product categories – and make videos of the most important questions of them all.

Work on these proven strategies if you really interested to make a mark for yourself in this crowded eCommerce space. If you think you can add to this list, you are welcome to do so in the comment box given below.

How Can Data Help You Enhance Your eCommerce Operations

On August 30, 2014, in eCommerce Development, by Akshay Vyas

If you have been reading ecommerce business guides and blogs, you will realize that each one of them are emphasizing on gathering data. Have you ever wondered why so? If so, read on.

Web design:

How Can Data Help You Enhance Your eCommerce OperationsBased on your users’ browsing and behavioral data, you can choose the best eCommerce web design. While choosing the template, you should try to find answers to the following questions from the data:

  • Which is the best template to maximize conversion rate?
  • Are there any navigation areas that need improvement?
  • Is there any barrier in the website that stops them from completing transactions?

You can gather all the relevant data – including traffic, bounce rates and conversions – from analytics tools. If you wish to gather accurate users’ behavioral data, you can also use websites that actually puts your website in front of actual users and record their behavior.

Inventory:

For inventory, you definitely need data. Based on the past sales record, you will know which items will sell like hot cakes and which items will have long turnover period. You can even predict future trend on the basis of past sales data. If you are into selling seasonal products like umbrella or woolen coats, keeping an eye on weather data is also helpful.

Promotions:

With the help of data analytics, you can get a clear idea about how you should promote your products. You can track and analyze the time at which customers open your emails and complete sales transactions. Once you analyze this data, you can customize your promotions accordingly and improve the conversion ratio.

Pricing:

You have all the data that you may ever require to decide the right price of your products. Data regarding customers’ purchase history, location and demographics is quite powerful when it comes to pricing. In fact, many online retailers use shoppers’ locations to determine the best price. Take Staples (dot) com as an example. “Staples appeared to consider the person’s distance from a rival brick-and-mortar store, either OfficeMax or Office Depot If rival stores were within 20 miles or so, Staples (dot) com usually showed a discounted price,” reported The Wall Street Journal.

Content:

It’s quite necessary to create content that resonates with your audience, and for this, data again is helpful. Based on tracking metrics such as traffic, time spent on website, number of social shares and comments will give you insights about the type of content that your audience engages with.

Platforms:

Based on the data, you can see which devices and platforms are most commonly used by your visitors and you can optimize your website for the same. Through the analysis of the data, you can know:

  • The percentage of transactions completed on desktop computers
  • The most popular web browser
  • The percentage of mobile users
  • The percentage of Android and iOS users

On the basis of this data, you can even come up with effective applications to boost the conversion ratio.

How Social Media Can Boost Your SEO Efforts

On August 22, 2014, in Social Media, by Asutosh Vyas

Ages back, SEO was simple. You just had to take care of keywords and link building, and you were done. That’s not the case anymore. Why? Because search engines are now aiming to offer the most accurate and relevant results to the searchers. Today even if you have ample of keywords and a strong links structure, it’s quite possible that you may not enjoy high SERPs because traditional SEO tactics no longer work. Period. Social media, however, has the full potential to push up your SERPs because they emphasis on identity and relationships.

How Social Media Can Boost Your SEO EffortsIn early 2012, the head of Google’s core ranking team, had remarked that “A good product can only be built where we understand who’s who and who is related to whom. Relationships are also important alongside content. To build a good product, we have to do all types of processing. But fundamentally, it’s not just about content. It’s about identity, relationships and content. Anything else trivializes a very hard product.” And of course social networking platforms such as Facebook and Twitter specialize on identity and relationships.

But does this mean you flood your Facebook or Twitter page with updates and Tweets? Of course not. To leverage social media for better SEO value, you have to:

Earn indirect links:

Unless your content is viewed by the target audience, it doesn’t serve any purpose. And to make your content appealing and engaging, you need to create relevant content and post it at relevant places. Once your target audience reads and likes that content, it’s likely that they will share it with their friends and family through social networking platforms. This will help you gain more likes and more Google +1s; and according to recent studies, there’s a high correlation between social likes and SERPs.

Personalize content:

When you have your content on various social networking platforms, it’s quite likely that your content will show up in individual customers’ personalized search results. And when that content is liked by that customers’ friends and relatives, the chances of those customers engaging with the content rises exponentially. Now multiply this interaction by thousands of visitors and imagine the magnitude of the content distribution. The bottom line is, if you wish to be on the top of Google search engine, you have to engage your audience on Google+; the same way, for Bing, you have to engage with Facebook and Pinterest audience.

Collect performance data:

When you are active on social networking platforms, you will gain lot of data, including sentiment data and topical data. Through this data, you will gain insights into customers’ desires, beliefs and needs.

Although social media is important for better SERPs, it’s no way a replacement for SEO. It’s just an amplifier of SEO.

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5 eCommerce Challenges and Solutions

On August 20, 2014, in eCommerce Development, by Akshay Vyas

Translating a business idea into a real eCommerce store is really a big thing. So, there would be many stumbling blocks that start-ups may especially encounter on everyday basis. However, these blocks can be converted into stepping stones of success, if we strictly follow the basic ground rules:

  • Have faith in your idea
  • Do not compromise
  • Follow your gut feeling

Though businesses differ in budget, market and goals, even then the challenges faced by them are somewhat similar.

Here’s a sneak peek:

eCommerce Challenges - Security Concerns1. Security Concerns:

Financial frauds, unauthorized access and fake sales can keep customers away from your website. So opt for customized eCommerce websites as vendors as they offer authenticated and encrypted internet servers that ensure complete security.

eCommerce Challenges - Complex DB Management2. Complex Database Management:

A shopping website has to deal with huge database. And in case, a wrong platform for eCommerce development is selected, then it might simply complicate the data management process. One can simplify this process by selecting the right platform that offers efficient content management system and helps in data control.

3. Integration with CRM:eCommerce Challenges - CRM

Integrating interaction channels, such as online forms, emails, call in option, etc., is crucial for online businesses these days, But if they are intricate and complicated then it may actually defeat the purpose of having them at all in the first place. Buyers want fast responses. A complicated plugin may drive them away from your shopping site forever.

4. Payment gateways:eCommerce Challenges - Payment Gateways

It is one of the biggest challenges in e commerce development. The most common issue surfacing these days is that e-Commerce companies inadvertently choose payment gateway that may not work in all countries or may have limited customization services.

5. Low conversion funnel:eCommerce Challenges - Low Conversion Funnel

Conversion funnel, i.e., product selection to checkout, is what online buying is about. The whole process from the start to the end should be made easy and inspiring enough for the customers to stick around. eCommerce owners who invest a lot on development and marketing but don’t focus much on the buying process are actually killing their potential sales. Let’s work on conversion area to increase conversion ratio.

If you wish to right these wrongs, you can take the help of our technically skilled programmers who can easily build a platform that’s in sync with your business goals. Talk to our team right away, if you are looking for suggestions to launch a custom ecommerce website.