How Can Data Help You Enhance Your eCommerce Operations

On August 30, 2014, in eCommerce Development, by Akshay Vyas

If you have been reading ecommerce business guides and blogs, you will realize that each one of them are emphasizing on gathering data. Have you ever wondered why so? If so, read on.

Web design:

How Can Data Help You Enhance Your eCommerce OperationsBased on your users’ browsing and behavioral data, you can choose the best eCommerce web design. While choosing the template, you should try to find answers to the following questions from the data:

  • Which is the best template to maximize conversion rate?
  • Are there any navigation areas that need improvement?
  • Is there any barrier in the website that stops them from completing transactions?

You can gather all the relevant data – including traffic, bounce rates and conversions – from analytics tools. If you wish to gather accurate users’ behavioral data, you can also use websites that actually puts your website in front of actual users and record their behavior.

Inventory:

For inventory, you definitely need data. Based on the past sales record, you will know which items will sell like hot cakes and which items will have long turnover period. You can even predict future trend on the basis of past sales data. If you are into selling seasonal products like umbrella or woolen coats, keeping an eye on weather data is also helpful.

Promotions:

With the help of data analytics, you can get a clear idea about how you should promote your products. You can track and analyze the time at which customers open your emails and complete sales transactions. Once you analyze this data, you can customize your promotions accordingly and improve the conversion ratio.

Pricing:

You have all the data that you may ever require to decide the right price of your products. Data regarding customers’ purchase history, location and demographics is quite powerful when it comes to pricing. In fact, many online retailers use shoppers’ locations to determine the best price. Take Staples (dot) com as an example. “Staples appeared to consider the person’s distance from a rival brick-and-mortar store, either OfficeMax or Office Depot If rival stores were within 20 miles or so, Staples (dot) com usually showed a discounted price,” reported The Wall Street Journal.

Content:

It’s quite necessary to create content that resonates with your audience, and for this, data again is helpful. Based on tracking metrics such as traffic, time spent on website, number of social shares and comments will give you insights about the type of content that your audience engages with.

Platforms:

Based on the data, you can see which devices and platforms are most commonly used by your visitors and you can optimize your website for the same. Through the analysis of the data, you can know:

  • The percentage of transactions completed on desktop computers
  • The most popular web browser
  • The percentage of mobile users
  • The percentage of Android and iOS users

On the basis of this data, you can even come up with effective applications to boost the conversion ratio.

How Social Media Can Boost Your SEO Efforts

On August 22, 2014, in Social Media, by Asutosh Vyas

Ages back, SEO was simple. You just had to take care of keywords and link building, and you were done. That’s not the case anymore. Why? Because search engines are now aiming to offer the most accurate and relevant results to the searchers. Today even if you have ample of keywords and a strong links structure, it’s quite possible that you may not enjoy high SERPs because traditional SEO tactics no longer work. Period. Social media, however, has the full potential to push up your SERPs because they emphasis on identity and relationships.

How Social Media Can Boost Your SEO EffortsIn early 2012, the head of Google’s core ranking team, had remarked that “A good product can only be built where we understand who’s who and who is related to whom. Relationships are also important alongside content. To build a good product, we have to do all types of processing. But fundamentally, it’s not just about content. It’s about identity, relationships and content. Anything else trivializes a very hard product.” And of course social networking platforms such as Facebook and Twitter specialize on identity and relationships.

But does this mean you flood your Facebook or Twitter page with updates and Tweets? Of course not. To leverage social media for better SEO value, you have to:

Earn indirect links:

Unless your content is viewed by the target audience, it doesn’t serve any purpose. And to make your content appealing and engaging, you need to create relevant content and post it at relevant places. Once your target audience reads and likes that content, it’s likely that they will share it with their friends and family through social networking platforms. This will help you gain more likes and more Google +1s; and according to recent studies, there’s a high correlation between social likes and SERPs.

Personalize content:

When you have your content on various social networking platforms, it’s quite likely that your content will show up in individual customers’ personalized search results. And when that content is liked by that customers’ friends and relatives, the chances of those customers engaging with the content rises exponentially. Now multiply this interaction by thousands of visitors and imagine the magnitude of the content distribution. The bottom line is, if you wish to be on the top of Google search engine, you have to engage your audience on Google+; the same way, for Bing, you have to engage with Facebook and Pinterest audience.

Collect performance data:

When you are active on social networking platforms, you will gain lot of data, including sentiment data and topical data. Through this data, you will gain insights into customers’ desires, beliefs and needs.

Although social media is important for better SERPs, it’s no way a replacement for SEO. It’s just an amplifier of SEO.

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5 eCommerce Challenges and Solutions

On August 20, 2014, in eCommerce Development, by Akshay Vyas

Translating a business idea into a real eCommerce store is really a big thing. So, there would be many stumbling blocks that start-ups may especially encounter on everyday basis. However, these blocks can be converted into stepping stones of success, if we strictly follow the basic ground rules:

  • Have faith in your idea
  • Do not compromise
  • Follow your gut feeling

Though businesses differ in budget, market and goals, even then the challenges faced by them are somewhat similar.

Here’s a sneak peek:

eCommerce Challenges - Security Concerns1. Security Concerns:

Financial frauds, unauthorized access and fake sales can keep customers away from your website. So opt for customized eCommerce websites as vendors as they offer authenticated and encrypted internet servers that ensure complete security.

eCommerce Challenges - Complex DB Management2. Complex Database Management:

A shopping website has to deal with huge database. And in case, a wrong platform for eCommerce development is selected, then it might simply complicate the data management process. One can simplify this process by selecting the right platform that offers efficient content management system and helps in data control.

3. Integration with CRM:eCommerce Challenges - CRM

Integrating interaction channels, such as online forms, emails, call in option, etc., is crucial for online businesses these days, But if they are intricate and complicated then it may actually defeat the purpose of having them at all in the first place. Buyers want fast responses. A complicated plugin may drive them away from your shopping site forever.

4. Payment gateways:eCommerce Challenges - Payment Gateways

It is one of the biggest challenges in e commerce development. The most common issue surfacing these days is that e-Commerce companies inadvertently choose payment gateway that may not work in all countries or may have limited customization services.

5. Low conversion funnel:eCommerce Challenges - Low Conversion Funnel

Conversion funnel, i.e., product selection to checkout, is what online buying is about. The whole process from the start to the end should be made easy and inspiring enough for the customers to stick around. eCommerce owners who invest a lot on development and marketing but don’t focus much on the buying process are actually killing their potential sales. Let’s work on conversion area to increase conversion ratio.

If you wish to right these wrongs, you can take the help of our technically skilled programmers who can easily build a platform that’s in sync with your business goals. Talk to our team right away, if you are looking for suggestions to launch a custom ecommerce website.

Secure Your Website To Boost Google Ranking

On August 14, 2014, in Internet marketing, by Rajith Pillai

Google had announced that by adding a SSL 2048-bit key certificate to your website you can make a minor difference to your Google ranking. Google also clarified that HTTPS carries less weight than other signals such as high-quality content but they may decide to strengthen the signal in the future.

HTTPS Website Security with SSL

Google said that currently HTTPS websites are less than 1% and they are encouraging the websites to switch to HTTPS from HTTP to keep visitors safe and secure on the web.

Moreover, Google has updated Google Webmaster Tools to handle HTTPS sites smoothly.

Switching to HTTPS

Are you worried about switching to HTTPS for SEO purposes? If that’s the case, you just require to follow few steps to make sure that Google is aware about the switch and that your traffic doesn’t suffer. To make a switch successful, you should:

  • Select a proper certificate from single, multi-domain or wildcard certificate
  • Use 2048-bit key certificatesSSL Certificate for HTTPS Security
  • Utilize relative URLs for resources that reside on the same secure domain
  • For other domains, use protocol relative URLs
  • Unblock your HTTPS website from crawling using robots.txt
  • Allow indexing of pages by search engines
  • Avoid using noindex robots meta tag

While you are shifting from HTTP to HTTPS, make sure you are tracking the migration in your analytics software and within Google Webmaster Tools for flawless execution.

3 Key Selling Points of Amazon Webstore

On August 13, 2014, in eCommerce Development, by Akshay Vyas

Have you ever wondered why Amazon Webstore is so popular among eCommerce merchants? Apart from offering access to target audience with minimal costs, Amazon Webstore offers a range of programs that help businesses grow by leaps and bounds. The three major reasons behind the success of Amazon Webstore are as follows:

Customized applications

Like individuals, businesses have their own unique and separate identity. No two businesses have same requirements. To fulfill unique requirements of each business, Amazon offers wide array of tools that can be customized per their requirements. Through Amazon Webstore API integration, you as an eCommerce merchant can create customized solutions for your business.

Amazon Webstore

Reliability and security

When it comes to Amazon, it doesn’t matter which template or application you choose, you will only find reliable and secure platform. When you choose Amazon Webstore, you won’t even have to worry about branding, promotions, content, analytics, SEO and more. Amazon’s robust platform is fully equipped you to help you in all these activities along with launching of new products, checkout processes and much more.

Centralized data

Do you have several processes to handle? With Amazon Webstore’s API integration, you don’t have to worry about managing all these functions from different locations. It will offer one centralized location through which you can manage inventory, payments, marketing, customer relationship management and much more.

User friendly

Although Amazon Webstore is cost effective and 100% customizable, it’s very easy to use compared to other API integration. Be it template design, product promotions or checkout, all the processes can be modified and are ready to use in short period of time. Moreover, it offers a range of functionality such as reports to help you gauge business performance accurately.

Do you want to leverage Amazon Webstore for outstanding sales? Just contact us. Kaushalam, a leading provider of eCommerce services, specialize in offering customized tools and applications that help businesses simplify business processes.