Your about us page is one of the most important pages of your website and you have to ensure that you don’t mess it up. It is never easy to write an about us page that rocks, but who said that life was easy? You have no other choice but to nail your about us page, since it is the page that can turn potential customers into paying customers. Also, you have to make sure that you are not aggressive or overselling yourself in your about us page and also maintain the balance of not going overboard or even underselling yourself. You have to be suave, refined and conversational while writing an about us page. It should reflect a personality of your own, people should feel that they are really getting a glance of your company and work culture while they look at your about us page. These days, due to the information explosion aided by the World Wide Web, it becomes imperative that you are successful in establishing a bond of trust with your customers. If your customers don’t trust you, they will not buy from you, it is as simple as that.
Hence, it is important that you craft such a type of about us page that is able to instantly strike a chord with your website visitors and they are able to trust you and your story. And yes, the most important part to remember is that visitors would like to know what is in store for them when they read your about us page. Actually, to be honest with you, your website visitors would never care about you or your company if they don’t get the value from what you are telling them. In other words, if you write an about us page that just harps around you and your company, without giving something of value in return to your visitors, it is not able to generate any type of connection with your website visitors. Hence, don’t forget to offer something of value to your website visitors so that they see value in whatever you are trying to convey and strike a chord with your business.
Also, make sure that your about us page is prominently displayed in your website and it does not play hide and seek with the visitors to your site. Your about us page should be able to tell a story to your visitors, everyone has a story, why not tell yours? You can start by explaining the different milestones of your company, how long you have been in business, what story is behind the name of your company, or the various important baby steps that your company took along these years so as to become what your company is today. You should also try to include your vision and mission in your about us page so that the visitors to your website know what sort of value systems have and what do you guys believe in and what is the driving force behind your company.
Most important of all, don’t forget to include a face in your about us section. These days, it is not doing business B2B way or B2C way, it is now always H2H way that is human to human. There is always a face behind a business and don’t forget to include faces of yours and of your team. The human capital is one of the most important assets of your company and you should be ready to flaunt it to the fullest. The bio descriptions of yours and of your team members don’t have to be drab and boring ones, but you can make them interesting by showing how each team member of yours is unique by highlighting one of their unusual hobbies or stating what they like to do the most in their free time. All this gives a personal touch to your about us page and makes it stand apart from your competitors.
In addition, don’t forget to include your contact info in the about us section of yours so that people know where to reach you and phone numbers should also be present if they want to contact you in urgency. Also, you must include figures and photographs in your about us section. Don’t make your about us section boring. Make it stand apart from others and you can do this by pictures, since pictures speak a thousand words. If you have a video, that is good enough, but that video should be supported amply with text and other materials, otherwise the ploy to engage your customers may fall apart.
Last but not the least, there may also be a group of people who are visiting your about us page because they want to work in your company. Hence, work with us section can also be an important part of the about us section of your website. You should include things like company working culture and the current vacancies (if any) and generally encourage people drop in their resumes so that they can be considered later if there are no vacancies currently. This also gives these kind of people a glance of what working in your company may be like and people may base their decision to be associated or employed with your company based on this section of your about us page.
At the end, the sincere advice to you is that about us page of your website should not be always you and only you. Although, it is accepted that about us section of your website is the only page where you can sell yourself, however, you have to remember that you have to sell with a value proposition to your customers, and they should get something of value in return in the course of knowing about you and your company. Do tighten your seat belts and get ready for a roller coaster ride while you write and rewrite your website’s about us page and rest not till it is perfect.