Tips to Write an About Us Page That Rocks

Tips to Write an About Us PageYour about us page is one of the most important pages of your website and you have to ensure that you don’t mess it up. It is never easy to write an about us page that rocks, but who said that life was easy? You have no other choice but to nail your about us page, since it is the page that can turn potential customers into paying customers. Also, you have to make sure that you are not aggressive or overselling yourself in your about us page and also maintain the balance of not going overboard or even underselling yourself. You have to be suave, refined and conversational while writing an about us page. It should reflect a personality of your own, people should feel that they are really getting a glance of your company and work culture while they look at your about us page. These days, due to the information explosion aided by the World Wide Web, it becomes imperative that you are successful in establishing a bond of trust with your customers. If your customers don’t trust you, they will not buy from you, it is as simple as that.

Hence, it is important that you craft such a type of about us page that is able to instantly strike a chord with your website visitors and they are able to trust you and your story. And yes, the most important part to remember is that visitors would like to know what is in store for them when they read your about us page. Actually, to be honest with you, your website visitors would never care about you or your company if they don’t get the value from what you are telling them. In other words, if you write an about us page that just harps around you and your company, without giving something of value in return to your visitors, it is not able to generate any type of connection with your website visitors. Hence, don’t forget to offer something of value to your website visitors so that they see value in whatever you are trying to convey and strike a chord with your business.

Also, make sure that your about us page is prominently displayed in your website and it does not play hide and seek with the visitors to your site. Your about us page should be able to tell a story to your visitors, everyone has a story, why not tell yours? You can start by explaining the different milestones of your company, how long you have been in business, what story is behind the name of your company, or the various important baby steps that your company took along these years so as to become what your company is today. You should also try to include your vision and mission in your about us page so that the visitors to your website know what sort of value systems have and what do you guys believe in and what is the driving force behind your company.

Most important of all, don’t forget to include a face in your about us section. These days, it is not doing business B2B way or B2C way, it is now always H2H way that is human to human. There is always a face behind a business and don’t forget to include faces of yours and of your team. The human capital is one of the most important assets of your company and you should be ready to flaunt it to the fullest. The bio descriptions of yours and of your team members don’t have to be drab and boring ones, but you can make them interesting by showing how each team member of yours is unique by highlighting one of their unusual hobbies or stating what they like to do the most in their free time. All this gives a personal touch to your about us page and makes it stand apart from your competitors.

In addition, don’t forget to include your contact info in the about us section of yours so that people know where to reach you and phone numbers should also be present if they want to contact you in urgency. Also, you must include figures and photographs in your about us section. Don’t make your about us section boring. Make it stand apart from others and you can do this by pictures, since pictures speak a thousand words. If you have a video, that is good enough, but that video should be supported amply with text and other materials, otherwise the ploy to engage your customers may fall apart.

Last but not the least, there may also be a group of people who are visiting your about us page because they want to work in your company. Hence, work with us section can also be an important part of the about us section of your website. You should include things like company working culture and the current vacancies (if any) and generally encourage people drop in their resumes so that they can be considered later if there are no vacancies currently. This also gives these kind of people a glance of what working in your company may be like and people may base their decision to be associated or employed with your company based on this section of your about us page.

At the end, the sincere advice to you is that about us page of your website should not be always you and only you. Although, it is accepted that about us section of your website is the only page where you can sell yourself, however, you have to remember that you have to sell with a value proposition to your customers, and they should get something of value in return in the course of knowing about you and your company. Do tighten your seat belts and get ready for a roller coaster ride while you write and rewrite your website’s about us page and rest not till it is perfect.

Creating Responsive Web Pages with Web Application Development

Creating Responsive Web PagesWeb technology has come a long way since the inception of the World Wide Web and the formation of the internet. The initial web pages of the nineties redefined and revolutionized the way technology is perceived and interacts with humans. Such was the impact of the initial days of the web. However, today with the web 2.0 in force the web pages with flash and other technologies are quite common. They have captured the world of information overload quite perfectly and contribute in a meaningful manner in enhancing the user experiences and the usefulness of the World Wide Web as a whole. Coming in the picture in the present days are the web applications that is creating a major impact in the market. Let us understand the world of web applications, what are their uses and the way they are developed.

Web application is an application that runs using web browsers. They are created by using languages like Java, HTML etc. Web applications are used by countless people nowadays and has opened new vistas of enhanced usability and convenience for the browsers. Consider the use of emailing applications that has revolutionized the world of communication or the case of Wikipedia, the web’s free encyclopedia that has opened the floodgates of all endeavors of human knowledge. The process of developing such type of applications is known as web application development.

However, one has to be quite careful in developing such type of web applications as listed above since there is a lot of vulnerability associated with them. There are increasing instances of cyber crimes on the internet and in the forms of various malwares and viruses that are hell bent on stealing your personal information like internet banking passwords and credit card numbers. Some web applications also faced the prospects of being hacked. Complexity of a web application is always a concern to the developer of that application. Web application development encompasses documentation, planning, testing, control, checking, analysis, web architecture, etc. However, if the web application development is done in a proper manner, a secure application may get developed.

The most common platform to develop web applications is HTML and ASP.Net. Apart from these popular platforms, developers also use Drupal, CSS and other such platforms to get their web applications developed. In recent times, PHP has emerged as a popular web application development platform along with HTML 5. Lots of people also develop their web applications using the CMS tools as well. During such a kind of web application development process, the applications are tested on the parameters related to security, performance, load stress, accessibility, usability and validation parameters. This leads to a satisfying experience in which a first class web application gets developed and may turn out to be the next big thing in the domain of the World Wide Web.

Basic Requirements of Application Development

Application DevelopmentApplication development realizes the goal of converting a user need or a marketing goal into a tangible product in the form of a software application or even a web based application. This realm of application development consists of seamlessly fusing together of engineering with technical research with goals of software marketing to develop software products. Web based application development consists of a front end that can be accessed and utilized by any computer connected to the internet or intranet.

Identifying the main elements of an application

The most important part in the life cycle of an application development is understanding the requirements of that particular application and what the user’s expectations are from that particular application. While the clients general are clear about what their expectations are from a particular application in the development stage, any ambiguities and contradicting requirements are easily detected and corrected by a professional app developer.


The specifications of a particular application in development that involves precision and accuracy in describing the software written for that application and is an important control factor for the stability of the external interface of that particular application. Most successful specifications are written down in order to understand and fine tune already well developed and successful applications leading to zero error. For example, safety critical software systems are carefully specified before application development.

Application Architecture and Implementation of coding

Application architecture refers to the abstract design of the system. As far as implementation of coding is concerned, it is done to ensure that the application will meet all the present requirements of the client and will also ensure scalability, and can be scaled up or down depending upon the future requirements of the client. The coding part also deals with the development of a suitable interface between the software system and the software products, also considering the underlying hardware or the host operating system.

Software Testing

Software testing is done to identify any bugs in the application and to remove them and also to enhance the overall quality and user experience of the application. Testing involves technical investigations which is done on the behalf of the clients to reveal the qualitative aspects of the application in development.

This type of an approach for application development is used in web based application systems where internet applications work with a website as their front end and can be accessed anywhere from the internet. Enterprise application development is done by both small and large business organizations that involve automating a business process such as inventory management, billing or payroll management. On a similar level, small and big businesses can also opt for customized business application development for specific functions. Database application development are done for large multiuser applications where coordination between a large numbers of users is needed. For such purposes, databases are the preferred method of storage. In addition there are also flash based applications that are development entirely on Flash software.

Latest Happenings in Microsoft Dynamics AX-GP-NAV-CRM

Microsoft Dynamics NAVMicrosoft Dynamics Project, also known as Project Green is a great platform to unify and modulate all the Microsoft Business Solutions ERP Applications. There are a number of components in this platform or project, namely, Microsoft Great Plains/Microsoft Dynamics GP, Microsoft Navision (formerly Attain), Microsoft Dynamics NAV, Microsoft (Navision) Axapta/Microsoft Dynamics AX. Due to the unification of all these components/platforms into one singular unified interface, there will be a positive change in quality of the products offered. In addition, the development platform for Microsoft Dynamics products is most likely to shift from proprietary tools such as Microsoft Dexterity to C# and VB.Net with Visual Studio. This write up is about how the IT managers can orient their product selections for international and regional markets. The competition to these products is coming chiefly from Oracle Fusion project and SAP.

Microsoft Dynamics GP – The regional markets for Great Plains 9.0 and the latest version Microsoft Dynamics GP 10.0 version will shrink to US, UK and Canada (both English and French speaking Parts), Australia, New Zealand, South Africa, English speaking countries in Asia, Africa and all over the world. In addition, Spanish speaking Latin America will also be included in the market for the latest version. However, Microsoft Dynamics GP 10 will not be available for Germany, France, Belgium, Netherlands and Poland. These countries will have to be contended with the version 9.0-June 2006.

Microsoft Dynamics NAV – In the present times, Navision has a solid presence in European countries, especially Eastern European countries like Poland, Russia, Ukraine, Czech Republic and Slovakia. NAV is also doing well in new markets like Brazil where it first probed Solomon, the Microsoft GP 7.5 and in 2004 replaced it with NAV.

Microsoft Dynamics AX – Microsoft Axapta is totally based on renovation and product improvements rather than on gaining or dividing markets as is applicable to Navision or GP. Axapta has a great potential yet to be realized, considering its cutting edge and futuristic system design and architecture. Axapta is being targeted towards upper mid-market and corporate clients and is showing great progress in emerging markets like Russia, where the installations of Axapta are comparable with those of NAV. In addition, a number of entities who are Microsoft Business Solution gold certified partners rushed into Axapta consulting area, a trend largely seen in USA, UK, Australia and continental Europe.

Microsoft Dynamics CRM – This is planned as front CRM solution for the majority of Microsoft Dynamics ERP system. Integration with Microsoft Dynamics GP is available for GP 7.5, 8.0, 9.0, for CRM 1.2 and 3.0 and Microsoft NAV integration is achieved through third party integrations. However, integration with Axapta is still in the planning stage.

7 Easy Ways to Improve Website Conversions

There are millions of ways you can optimize your eCommerce website for maximum conversion – right from highly technical SEO strategies to product feed optimization to attractive design and user-friendly website features. However, discussing those millions of ways will take quite a bit of time – that too in months.

Instead, let’s have a look at top 7 strategies that are guaranteed to yield the results you are looking for.7 Easy Ways to Improve Website Conversions

1. Demo videos:

Add demo videos to your homepage to showcase how your products work. This will convince your visitors that you are selling quality products, building long-term trust and beneficial relationship. When you add high-quality video – technologically as well as content wise – you are creating an entry point for your sales funnel. Once the potential customers are aware about how beneficial your products are for them, they are now fully equipped to make a purchasing decision.

You can also consider putting up a video of manufacturing process, giving a glimpse of how the products are manufactured. If you are into philanthropy, put up a video with charitable theme. Generally this theme works like a charm during holiday season.

2. Intuitive product search:

When an eCommerce website fails to deliver user-friendly search functionality, it leads to high bounce rate. And increasing bounce rate means lost sales because frustrated shopper will take their business elsewhere – most probably to your competitors. So make sure your search functionality is accurate and intuitive. Place the search bar in highly visible location.

3. Enhanced product pages:

You need to have highly engaging product pages. Once your potential customers reach there, your product pages should be powerful enough to compel them to complete transaction. For enhanced product pages, make sure that the product images are of the highest quality, the images are showing your product from different angles, and product descriptions are accurate and rich. If your eCommerce store is big, you should also integrate full-featured reviews and ratings section.

4. Remove ambiguity:

Customers get very frustrated when there’s ambiguity in product prices or product information. Phrases like “Price will be displayed in checkout.” will compel customers to abandon the shopping cart in the middle of the shopping session. Also, be very upfront about shipping and handling charges. If you are sneaky about it, you will not only lose current sale but a customer for entire lifetime.

5. Encourage product reviews:

When you have honest testimonials on your website, you are building trust. Make sure that your happy and satisfied customers are honestly reviewing your products. This will also help you get customers who aren’t sure if they want to buy those products or not.

Additionally, when new reviews are regularly posted, it will keep your website fresh and give boost to your branding strategy.

6. Simple checkout:

Keep the checkout process simple and quick. Buying online is not a rocket science and try to keep it that way. Keep your checkout process free of any surprises. Assure them that their personal information will be kept safe and secure. Also, don’t ask the same question multiple times. That’s annoying, bound to frustrate your customers.

7. Guest checkout:

Don’t make registration on your website compulsory because according to a recent report by Econsultancy, one of the most common reasons customers abandon shopping cart is compulsory registration. Offer guest checkout or facility to buy using social media plugins such as Facebook plugin.

Do you want to know more tricks to push your sales up? Contact Kaushalam. We have more than 14 years of experience in guiding eCommerce companies toward their goals.