Mobile websites are becoming as common as a regular ones. Consequently, mobile SEO is also gaining importance. Usually eCommerce merchants think that website SEO and mobile SEO are one and the same thing; however, they couldn’t be more wrong. Just have a look at the basics of mobile SEO to know the difference.
Responsive mobile website
Mobile search engine bots and algorithms work differently than the ones used for desktop web search. Mobile bots and algorithms evaluate websites on the basis of how they will be rendered on the phone and then they rank the results accordingly. The bots and algorithms are even different for different mobile platforms. Hence, for consistent mobile SEO ranking, it’s better to go for responsive mobile website, which can be rendered well and load quickly on any mobile phone.
Utilize traditional SEO strategies
Like traditional SEO, mobile SEO too utilizes title tags, heading tags and alt tags. So for mobile SEO, you just need to create a secondary mobile style sheet from the original desktop website and name it “handheld.css.” This will allow your mobile users to view all the existing pages of the regular website, eliminating the need to create and optimize new content pages specifically for mobiles.
Mobile site map
Building a mobile site map is quite easy through a Google tool. If you are using multiple markup languages, create separate mobile site maps for each language used on the site and submit it. While submitting the site map, it’d be good idea to add mobile style sheet and the no-transform tag to get the mobile search engines to start crawling and ranking your content.
Minimize page loading time
When there are several types of gadgets popular in the market, you never know which gadget the user will use to visit your website. So it’s better to create a responsive website to cater a wide audience base without worrying about the kind of device they are using. For a successful and effective responsive website, you need to:
Prioritizing web content is a must as without the content, your website design will be rendered useless. So the first step is to decide what will go on the website, and how you can focus and highlight that content. Also, you need to remember that whatever content is added to the traditional website is definitely not required for the mobile version. The apt mantra for the latter version is simple: more is less, and less must be more focused.
We need to understand that whatever we are creating for our users will be accessed in small screens. Hence, the design needs to be clean, content focused and navigation simple.
Designs for fingers and cursors
As the website is going to be accessed from all types of devices, the buttons should be designed for fingers as well as for cursors. Also, to offer better user experience, it’s a good idea to make content clickable. The hover effect, however, should be limited as it doesn’t work when it comes to hand-held devices.
Compress files for low bandwidth
Having low loading time is quite crucial for the success of any website. You can do so by:
- Consolidating codes using media queries
- Compressing images
- Using a plugin to delay image loading instead of having all the images load simultaneously
- Specifying smaller image files using media queries for small screen sizes
Use fluid grid framework
When you use fluid framework, you will be able to create prototypes and rearrange the content when the framework responds to the browser.
Use flexible images/video
With flexible grid, it’s a good idea to use flexible images and videos as it will mean that those images and videos will resize according to the browser that’s being used. This will help you offer better user interface and experience.
In the times when mobile users are growing by leaps and bounds, you have to mobilize your traditional website if you wish to enjoy your customers’ continued patronage. However, during mobilizing your website, certain problems can crop up. Let’s have a look at those:
While mobilizing a website, most mobile platforms take the existing content of the website and remove all the complex codes and media to recover simple text and minimal images. Overall, there’s no problem in doing so. However, the issue arises when this task is done by the web-based software and those software include the mobile content on a subdomain of their main domain rather than including it on your domain. When your content is included in the software’s subdomain, all your SEO efforts will build up their domain instead of your domain. Any links, traffic or rankings of your mobile content will be accredited to their domain instead of your domain. So make sure that your content is included in your domain.
Very often, mobilizing software create temporary or poorly optimized file names, and this removes all the SEO value from your site architecture or from links that use your URLs as anchor text. Also, when this happens, even if the mobile content is on your domain, the bad file names will undermine all your SEO efforts. To avoid this scenario and to make most of your SEO efforts, duplicate your traditional site architecture for mobile site.
To pare down and optimize your mobile website, you will need to submit a mobile sitemap and link it from your robots.txt file. If you are putting content on a mobile subdomain, you will need to create a separate robots.txt file and place it along with the mobile site map at the root directory of your mobile subdomain. Alternatively, you can also link the sitemap in root folder of the primary domain. If you aren’t the one to take any chances, it’s better to do both the things to ensure optimum performance.
Are you facing problems while trying to mobilize your website? Contact us and we can take care of all your problems.
When majority of the Americans are using smart phones to shop online, can anyone really afford to ignore mobile websites? Especially, when you are a small-scale, local business receiving majority of traffic influx from mobile phones? Of course not. However, having mobile website is not same as having mobile SEO. Like your regular eCommerce website, the mobile website too needs a strong and powerful SEO strategy to attract more visitors. So let’s see how you can have a robust mobile SEO plan.
Unlike desktop computer or laptop users, mobile users tend to use shortened keywords for their search. In fact, mobile users typically use 25% shorter keywords than the standard search keywords. Hence, make sure that you are using those shortened relevant keywords to optimize your mobile website.
How can your users engage with your mobile website if they aren’t able to navigate it easily? Make sure that your mobile website features user-friendly features, minimal designs and simple checkout process.
When you are creating content for the mobile website, remember that users aren’t going to read pages and pages of content unlike desktop or laptop users. So it will definitely make sense to use short and concise content that allows the users to find the exact information they are looking for.
Social media integration
Having social media platforms such as Facebook and Twitter integrated smoothly into your mobile website is a must, specifically when you are banking on word-of-mouth marketing strategy. If you are selling products with loads of images on the website, integrating Pinterest is also a great idea for better traffic.