Audience Engagement for Successful Online Marketing

On October 31, 2011, in Internet marketing, by admin

TweetWe have all heard much and seen much online on how to ENGAGE your audience. Various social platforms, blogs, and so on are all very good. What can one do about enhancing the QUALITY of audience engagement? Where does one get the kind of quality that makes your audience sit up and pay attention? There [...]

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The Social Media Marketing Conundrum

On October 21, 2011, in Social Media, by admin

TweetSocial media marketing also needs to produce a return on investment. But measuring the social media effect on the bottom line is never as straightforward as with standard, quantitative metrics. Then, you’d need to look at ROI as something broader, since the value of social media optimization lies in something as subtle and abstract as [...]

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Mobile Apps for Small Businesses

On October 4, 2011, in Application Development, Mobile Apps Development, by admin

TweetA mobile app that’s well-planned for in advance and well marketed (before and after it’s been developed and ready for deployment, respectively) can work wonders for your small business. At the very least, it takes your business offerings the closest they can possibly get to the prospective customer – right to his/her mobile phone. And [...]

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