The Ecommerce Website Development Process

On November 23, 2011, in eCommerce Development, by admin

TweetWhat does the ecommerce development process involve? Where does it start and end? What are the various stages in the development of an ecommerce site? These are questions that I asked myself despite the fact that I am neither an owner nor contemplating owning an ecommerce site. I thought about the process of the development [...]

How to Optimize Your Ecommerce Store

On November 21, 2011, in eCommerce Development, Internet marketing, by admin

TweetOptimizing an ecommerce store is more of a challenge and therefore more interesting than optimizing any other kind of a website. Often, you end up selling the very same products that twenty other online stores. Being the business owner, you might find it tempting to ‘borrow’ quality content and design for your ecommerce store from [...]

Marketing Online Requires Genuine Concern for the Audience

On November 2, 2011, in Internet marketing, by admin

TweetYour online marketing communications are meant for your target audience. It naturally follows that you should KNOW who comprise your target audience. If you are an architect’s firm, who do you suppose are your audience? People who pay for an architect’s services. Likewise, if you are an IT firm, who do you suppose are your [...]