Going mobile is a great idea to give your business that much-needed boost in sales. Before you jump onto the mobile bandwagon, however, it will be a wise move to evaluate how many of your customers are likely to use your mobile site.
A very simple and rough measure of that is the proportion of younger customers. The younger they are, the more mobile they will be. Of course, mobile is projected to be a much bigger thing in the years to come.
Local and small businesses without a mobile presence will increasingly lose prospects. Providing mobile facilities such as access to your location, contact numbers and addresses, call now, and other offerings on mobile is now a requirement, not just a fancy marketing tool.
Building an ecommerce site on a mobile platform is far more challenging than simply creating an online presence. Ecommerce businesses have two options:
- A mobile ecommerce (a.k.a. m-commerce) site built especially for a mobile platform
- A shopping app on a given mobile platform, such as Android or iOS
Both can require some serious investment, depending on the size of your site and its multiple, complex layers of content.
You still need to seriously consider a mobile presence for your ecommerce business.
The features you will need on your mobile site will depend on factors such as your audience and their and your own preferences. You do not necessarily need all the mobile ecommerce features available.
But you do need those select features that will help your specific audience interact better with your ecommerce site.
What apps on my mobile site?
For an impressive apps development service, click HERE. Here you can ask for free consultations to determine the kind of apps on your mobile site as well develop the business app on Android or iOS platforms.
These apps also depend on the mobile platform you will build your mobile site on. Will it be an Android app? Or will it work on iOS devices? Make sure that your site is generated within one of these platforms and not from a feed.
Apps built for the Android or iOS platforms are a great option as well, only it is likely to be much costlier. However, well-made apps deliver superior performance and a much better shopping experience.
For a cool service that offers to develop iOS, Android, and other mobile applications; click HERE.
Consult any one of these services about your mobile ecommerce presence. Also ask them about ecommerce apps for tablets.
At any rate, get the wheels in motion; it is not long before shopping from a smartphone or tablet will be the norm.
Better be ready than late.