Classic SEO best practices work for a typical website. But for eCommerce websites, considering their size and scale of operations, you need to look beyond conventional Search Engine Optimization process and engage modern SEO techniques to turnaround sales. Here are 4 cutting-edge SEO solutions that would make your eCommerce store more successful.
1. Focus on clean content:
It’s not easy to cheat Google. So, if you are deliberately using any ‘Black Hat’ SEO tactics like embedding unnecessary keywords in a page or hiding keywords using site’s background color, the search engine giant would treat such manipulations with an iron hand. So stay away from such misadventures, say webmasters.
2. Focus on their personas:
First things first: you need to figure out the online behavior of your target audience. If you do that right, it’s easy to attract quality traffic. So ensure to design your email marketing campaigns, social media sharing techniques, and also display ads in such a way that it attracts maximum attention from your target audience. And for visitors who are already looking out for products you are selling on your site, a strong placement in SEARCH ENGINE RESULTS PAGES will help attract them to your site. Once such visitors reach your site, sales is guaranteed. Even well-optimized product pages will help you in this cause.
3. Focus on category pages:
Category pages are not like product pages. Given its wider scope, the retailers can use it to the maximum by building a larger-than-life picture around the term that was just searched. In fact, webmasters are of the opinion that category pages should be given the treatment of individualized home pages. These pages should be rich in content and there should be good amount of emphasis on the keywords, specifically in the page title.
Even deep links from category to product pages is considered crucial: not just from SEO point of view, but also from user experience.
4. Focus on image tags, all day:
Like it or not, more often than not, potential customers are more visual in their online behavior and search for products through images. This scenario is especially true for visitors searching apparel or fashion products. Alternate text (or, alt tags) is specifically useful for sites that have many products falling into a single category.
All these tips, though crucial, are just a tip of the iceberg. As you explore SEO strategies further, you will come across other important strategies like, how to avoid duplicate content, how to avoid out-of-stock and out-of-season situation and so on. So wishing you all the success for your SEO endeavors.