Holiday season is coming up, and eCommerce merchants are getting ready for mind-boggling sales. And it seems all comparison shopping engines are getting ready to make money out of the sales season. Most of the comparison shopping engines have released their annual holiday CPC rate increase.
Do you want to know who all have hiked rates for how long? Read on to find the answers!
Nextag has increased 25% rates across all the categories. The hike will be effective from Oct. 27, 2014, through Jan. 5, 2015.
PriceGrabber has increased rates by 25% on all subcategories in the rate card. The hike relates to fixed CPC rates only. If you are a participating in their bidding program, your active bid amount will not be automatically adjusted. The CPC rates of competing product offers will increase. But if you don’t adjust your bids to include 25% rate increase, you will lost visibility and traffic during holidays. The hike is effective from Oct. 25, 2014, through Jan. 7, 2015.
Shopping.com, an eBay Commerce Network, has layered rate increase. 64% of the rate card will have no rate increase while 4 categories will witness an increase of 15%. The rate of 81 categories will increase by 30%. The comparison shopping engine will adjust CPC bids automatically during the holiday pricing period. The hike will remain effective from Oct. 27, 2014, through Dec. 31, 2014.
Comparison shopping engines such as Gifts.com, Pronto, Amazon Product Ads and Become have yet to announce any rate hikes. Industry observers do not expect Shopzilla to increase the fees in light of its recently introduced Fixed Rate Smart Pricing. This pricing structure has smart pricing of of $4.00 for all categories and CPC rates are based on product performance.
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