Spamming, uninteresting, and repetitive content was the entire reason why the Google Panda Update was unleashed. The content that existed before (some of it still does) was so badly written and so far worthless as to pose a threat to Google’s credibility as a reliable search engine. That is just one way of saying how, or why, content matters. Google effected two major changes to its new algorithm – the first was intended to address the issue of spamming websites, followed by the larger Panda update that targeted entire sites with low-quality content.
Content that is topical, useful, informative, interesting, creative, and technically perfect adds value to the online presence of businesses. Hence, businesses in the United States reportedly spend anything from $35,000 to $75,000 on suitable content writers and allocate even more to their internet marketing efforts. However, such good content is also relevant, conversion-efficient, and profitable; thereby being worth much more. It is often a link between your business and the rest of the world – most notably the English-speaking world.
Your prospective and existing customers alike want to know more about your products and services. They look forward to finding that marketing information internet provides. When they see pointless self-praise on your website, they are naturally prone to leave and visit some other site. If, on the other hand, they find the information that they were looking for in the first place, they do spend time at your website. And that is exactly what Google wants – users finding value when they need it the most. And when your content is such that it attracts those prospective customers, Google and the Panda Update fall head over heels in love with your website! No, really.
I am hopeful that this post serves to highlight the importance of conducting internet marketing by means of great and effective content. In the next part, I am going to list things you can do to ensure that your content is exactly what both Google and Panda Update would want it to be.
Watch this space.