Internet marketers are regularly facing this problem with search engines. Till recently, your site was performing better and topping SERPs and now suddenly the rankings are plummeting sending shocking waves to you and your business.
Now, you are left with no other option but wonder as to what triggered this change. Read on to get some insight on this problem if you experiencing it:
Did any algorithm update happen?
Go through some SEO forums, blogs etc. to determine whether there was any algorithm update or not. Chances are there that your site might have been hit by this recent update and that is why it is showing these signs. If possible, try contacting other webmasters to confirm whether they too are experiencing the same situation. Further more, you can also look out for any official announcement from Google’s Matt Cutts or through webmaster blog from Google.
Did the website experience any significant transformation?
Had your website undergone some recent change? Was there any major restructuring of the navigation process or was the website redesigned altogether? If so, this can be another reason for the drop. Fine tune all the changes and make Google aware of the changes so that it can forgo the old site to analyze the new one.
Did you get affected with negative SEO techniques by other sites?
Negative SEO can cause extensive damage to your site. Make sure you are not affected by it. If so, use the Disavow tool to get rid of all the unwanted links posted by your competitors.
Did your site experience any server problems?
If the Google spiders accessing your site do not find any response or if your site loads slowly, then there is a chance that your rankings might get dropped. In such cases, setting up a 503 code can inform search engines that you are aware of the situation and that your site is currently under maintenance and will bounce back soon.
Was your website hacked?
Many times internet marketers are ignorant of the fact that their sites might have been hacked. Such hacked websites are ignored by the search engines thus producing catastrophic results. Installing Google or Bing webmaster tools can help you identify and diagnose susceptibilities thereby bringing back the steady traffic to your site.
Does your site include a series of broken links?
Broken links can be one reason for the sudden drop in your website rankings. Search for broken links (if any) with the help of some tools and rectify them to find a huge bounce back in your rankings.
Did your robots.txt file or sitemap end up have erroneous information?
If the robot file or the sitemap was coded or generated in the wrong manner respectively, then there are also chances that your site might experience a low on the search results.
Was the analytics tracking code removed from your website?
Check whether your analytics tracking code is present or not. Use an Analytics checker/debugger tool to ensure this.
Did your site have canonical issues?
Any website can choose one domain format and stick to it throughout. Domain name can include www or avoid www but should go on with this format for entire pages. If Google finds the same content and meta tags for any two pages, it chooses any one copy to evaluate and then undervalues all other versions of the page.
Did your site experience a ranking penalty?
This can be the major reason for the sudden drop in rankings. Penalties are given by Google on those websites that choose black hat techniques to promote their site. Posting bad links and Spam content can bring down your rankings imposing a manual penalty or an algorithmic penalty depending on the activities done on your site. If manual penalty, the website owners will receive a message from the Google Webmaster tools informing them about the penalty and some understanding pertaining to it. These penalties are easy to identify and the impact can vary right from removal of the page or entire site from SERPs. If algorithmic penalty, then such updates are not easily identifiable and can only be noticed if the rankings drop.
If you can fix all the above issues, your site can easily resurrect without causing much trouble. For more information on fixing these issues, call Kaushalam’s SEO experts today! Our professionals deliver first class solutions to all your ranking related issues.