Now send Christmas and New Year gifts to your family, friends and relatives through Facebook. Yes, you read it right. The social networking giant has apparently rolled out a gift service section in an endeavor to establish its reputation as a platform for online shopping.
For the uninitiated, the limited gift service section was launched in September. Users can pick and choose from wide variety of cards and gifts. The gift will be posted on the friend’s timeline or can be sent in private. In fact, the member recipients can unwrap the gifts virtually, before receiving the real gift at their address. The chosen gifts can be sent in two ways:
- Birthday reminders
- Friend’s timeline as well
The Facebook eCommerce also gives the option of instant or later payment, whichever way is feasible for the customers. The best part is that the receivers can exchange their gifts as well. Did someone say, going out of their way to please the customers and to win their confidence? Yes, of course. If the gift tool attracts customers, then it will attract investors as well.
The new retail partners on board of Facebook include: babyGap, Fab, L’Occitane, Brookstone, Dean & Deluca, Lindt, ProFlowers, Random House Inc. and NARS Cosmetics. As of now, Facebook already has lined up more than 100 retail partners for Gifts across domains such as food, fashion and kids’ toys, thereby, boosting the social giant’s gifting platform with more choices for users to send one another.
Incidentally, users also have the option to gift TV shows and music. The gift service will be rolled out to Facebook members exclusively, in the next couple of weeks.
Retailers are quite keen on employing the Facebook platform to tap into the massive user base comprising one billion members. If Facebook is able to prove that ‘Facebook Gifts’ appeal to the masses, then shareholders and consumers will start trusting the brand.
Facebook generates revenue mainly by advertising products on its desktop website. In fact in the second quarter 2012, Facebook generated $922 million in revenue. If the gift service of Facebook clicks then it will open one more window of revenue generation, apart from advertisements.
Brands still have their fingers crossed on the success of F-commerce. Nevertheless the launch of new and usable tools such as Facebook Gifts will go a long way in establishing F-Commerce credibility among the investors.