Facebook is maturing. Literally. Earlier, the decade-old social networking company believed in the mantra “move fast and break things,” and it has done that many times in the past by offering a plethora of new features at sonic speed, even when they are broken. However, it seems that Mark Zuckerberg is realizing the importance of users’ satisfaction.
At the recent Facebook’s developer conference in San Francisco, Zuckerberg unveiled the new mantra – move fast with stable infra – that aims to build a culture of loving the users.
As a part of its latest mantra, Facebook announced that it will let the users log into apps anonymously. This will enable the users use the app without sharing their identities and personal information with mobile apps that they don’t trust. When the users use “log in with Facebook” button, they will have a choice regarding what they want to share with the app developers, i.e., birthday, friends list or email address. Previously, this control was in the hands of the app developers.
Facebook also unveiled a new product called “Audience Network,” which enables Facebook to sell ads in mobile applications besides its own. This means that if you opt for Audience Network, your ad will shop on a mobile game that a Facebook user has downloaded on his/her mobile phone.
Industry analysts believe that this service will increase the competition in the mobile advertising marketing, which is currently dominated by Google. Debra Aho Williamson, an analyst with research firm eMarketer, said that this service will help advertisers by offering them one source, one network with wide distribution capabilities.