Using social media platforms for business has become the norm, rather than an option. Facebook, LinkedIn, and Twitter are used to share important info straight to fans or followers. These sites are used to connect with prospective clients, visitors to site, and others who show an interest. Followers can then provide feedback to your posts, offers, and the like.
It is critical to ensure that there’s always a positive and timely response to any queries you receive on these sites. A bad experience with any single individual on your staff can result in widespread disenchantment. Even a few moments of views of disparaging comments can change the game for the worst. And there have been major examples.
When you receive feedback, duly acknowledge it. Doing so indicates that you attach value to the feedback and are willing to help them find solutions to their unique problems relative to your industry or business niche.
Here are a few ways to engage your fans and followers or those who comment on your social media pages:
Content is extremely important
Consistently creating useful, valuable, fresh content works magic for your business. Such information is most useful to consumers and you should soon find them flocking to your site or page for more. Without valuable content, a site is doomed for good. Play to the gallery, interest the onlookers even. Invest in good content and content writers.
Create conversations on viral topics
Having something to say about something is important to everyone who has a Facebook page or Twitter account. Avoid marketing language, that’s not appreciated on social media. Be more direct and personalized. Expend the effort, it’s worth it.
Develop a sense of timing
Following straight away on comments and queries is highly recommendable. It not only carries a good impression about your business, it is also an important way to elicit further comments and visits to your site. In every reply you send, ensure that you have covered the ideal answer and a question such as, “What else would you like me to help you with?”. That’s a simple tactic to elicit more feedback.
Never delete any comments on your company’s profile. Be always open to all kinds of feedback, whether good or bad. Trust me, it helps. Also, don’t send promotional messages to persons who have never shown an interest or subscribed to your posts, newsletters, etc.
Follow up on these basic tenets of social media platforms and you will probably never go too off the mark All the best for your social media marketing efforts!