TweetResearchers at Indiana University and Murdoch University in Australia found that mobile apps had a positive impact on brand favorability and purchase intent. apps that were more informational in style — providing product reviews, deals information or cooking tips — were more effective in engaging users, as compared to experiential game- or entertainment-oriented applications. when [...]
TweetMobile apps are a fantastic option for marketers who want to directly appeal to their audiences. Everyone has a smartphone these days. It makes sense to take your business straight your audience’s mobiles. Consider this: 5.3 billion mobile users worldwide, or 77% of the world’s population Smartphone users typically download up to 580MB of data [...]
TweetAll smartphones today have applications you can use to improve business sales. The three platforms on which such apps are developed are: Apple/iOS, Android, and .NET for Windows mobiles. According to one report, over 1 billion of the world’s more than 4 billion mobile phones are smartphones whereas 3 billion carry the SMS functionality. Forecasts [...]
TweetA mobile app that’s well-planned for in advance and well marketed (before and after it’s been developed and ready for deployment, respectively) can work wonders for your small business. At the very least, it takes your business offerings the closest they can possibly get to the prospective customer – right to his/her mobile phone. And [...]
