Marketing Online Requires Genuine Concern for the Audience
TweetYour online marketing communications are meant for your target audience. It naturally follows that you should KNOW who comprise your target audience. If you are an architect’s firm, who do you suppose are your audience? People who pay for an architect’s services. Likewise, if you are an IT firm, who do you suppose are your [...]
The Social Media Marketing Conundrum
TweetSocial media marketing also needs to produce a return on investment. But measuring the social media effect on the bottom line is never as straightforward as with standard, quantitative metrics. Then, you’d need to look at ROI as something broader, since the value of social media optimization lies in something as subtle and abstract as [...]
How to Use Social Media Platforms for Business – II
TweetDespite the skyrocketing eminence of some social media platforms, traditional marketing might not be done away with in the foreseeable future. Hundred percent (or thereabouts) adoption of channels of social media marketing still seems a distant probability. TV, print, and radio will still need to be appropriately utilized. The way to go about it is [...]
How to Use Social Media Platforms for Business – I
TweetSocial media platforms such as Facebook, Twitter and most recently Google+ have changed the way modern-day consumers communicate. This has far-reaching implications for the ways in which marketers will be required to communicate with consumers today and in the time to come. With 750 million users, Facebook is the most important social network to focus [...]
