There are millions of ways you can optimize your eCommerce website for maximum conversion – right from highly technical SEO strategies to product feed optimization to attractive design and user-friendly website features. However, discussing those millions of ways will take quite a bit of time – that too in months.
Instead, let’s have a look at top 7 strategies that are guaranteed to yield the results you are looking for.
1. Demo videos:
Add demo videos to your homepage to showcase how your products work. This will convince your visitors that you are selling quality products, building long-term trust and beneficial relationship. When you add high-quality video – technologically as well as content wise – you are creating an entry point for your sales funnel. Once the potential customers are aware about how beneficial your products are for them, they are now fully equipped to make a purchasing decision.
You can also consider putting up a video of manufacturing process, giving a glimpse of how the products are manufactured. If you are into philanthropy, put up a video with charitable theme. Generally this theme works like a charm during holiday season.
2. Intuitive product search:
When an eCommerce website fails to deliver user-friendly search functionality, it leads to high bounce rate. And increasing bounce rate means lost sales because frustrated shopper will take their business elsewhere – most probably to your competitors. So make sure your search functionality is accurate and intuitive. Place the search bar in highly visible location.
3. Enhanced product pages:
You need to have highly engaging product pages. Once your potential customers reach there, your product pages should be powerful enough to compel them to complete transaction. For enhanced product pages, make sure that the product images are of the highest quality, the images are showing your product from different angles, and product descriptions are accurate and rich. If your eCommerce store is big, you should also integrate full-featured reviews and ratings section.
4. Remove ambiguity:
Customers get very frustrated when there’s ambiguity in product prices or product information. Phrases like “Price will be displayed in checkout.” will compel customers to abandon the shopping cart in the middle of the shopping session. Also, be very upfront about shipping and handling charges. If you are sneaky about it, you will not only lose current sale but a customer for entire lifetime.
5. Encourage product reviews:
When you have honest testimonials on your website, you are building trust. Make sure that your happy and satisfied customers are honestly reviewing your products. This will also help you get customers who aren’t sure if they want to buy those products or not.
Additionally, when new reviews are regularly posted, it will keep your website fresh and give boost to your branding strategy.
6. Simple checkout:
Keep the checkout process simple and quick. Buying online is not a rocket science and try to keep it that way. Keep your checkout process free of any surprises. Assure them that their personal information will be kept safe and secure. Also, don’t ask the same question multiple times. That’s annoying, bound to frustrate your customers.
7. Guest checkout:
Don’t make registration on your website compulsory because according to a recent report by Econsultancy, one of the most common reasons customers abandon shopping cart is compulsory registration. Offer guest checkout or facility to buy using social media plugins such as Facebook plugin.
Do you want to know more tricks to push your sales up? Contact Kaushalam. We have more than 14 years of experience in guiding eCommerce companies toward their goals.