Google Analytics

Google Analytics reports show what channels customers interacted with during the 30 days before conversion. These reports provide valuable metrics such as:

• Assisted conversions reveals how and when different channels had an impact on conversion
• Time lag helps understand time to conversion
• Path length shows you the number of interactions before a conversion
• Top conversion paths illustrates the routes your customers take

How much does this tool cost?
Noting! It’s free for everyone. However, having the data alone doesn’t mean much if you don’t know how to use it to make critical business decisions. Our statistical analysts at Kaushalam are experts at data mining and providing useful and actionable information so that you can comfortably make those crucial decisions.

Google Analytics
With the use of Google analytics, you can also keep track of your online eCommerce store. Google Analytics shows you how people found your website and reached you. From the analytics reports, you can learn how to enhance your visitors’ experience on your site so that they will buy. With the use of Google analytics, you can:

• Improve your website’s ROI
• Improve conversation
• Improve site content
• Improve site design

You ask about security?
Google analytics is protected by the highest industry-standard secure socket layer (SSL) technology. In addition, Google’s own privacy policy is to not share your data with anyone. You can also restrict/allow access to any features of your Google Analytics account.

Kaushalam can expertly set up your Google Analytics account and start tracking your site’s information for your informed decision making process.

Top three questions regarding any online web page and eCommerce store analytics are:

• How many unique visitors do I get on my site through various sources?
• Which keywords are often searched?
• How does keyword placement get me more visitors?

Google Analytics provides a tool, and we help you answer those and any other questions you may have.

• Google Analytics can track total number of visitors-first time and return visitors
• Google Analytics can identify the various channels the visitors utilized to get to your site
• Google Analytics can mark the referring sites so that you may affiliate with them
• Google Analytics can help you track the number of inquiries
• Google Analytics can also integrate and track your Adwords campaign

Kaushalam has vast experience in internet marketing solutions. We can help you track your site and makes sense out of all the numbers so that you can decide how to spend your advertising budget and maximize your ROI. Please Contact Us.