Our SEO Process
Search Engine Optimization (SEO) is a highly technical process, but for online merchants it's also a critical business process. That's why we take the time to learn about your goals, products, the competition, and your marketplace.
Kaushalam will customize your SEO campaign to meet your specific business needs. There are two key steps in our process:
- Keyword search and competitor analysis
- Site optimization
First Step is Keyword Search and Competitive Analysis
- Review site structure and search engine rankings for your site and that of your competitors
- This process helps define benchmarks for before- and after-SEO strategy
- Identify keywords that your customers are likely to enter in the search engine to find your products
- This research can yield keyword suggestions that can be one of the most beneficial aspects of SEO, with high returns on investment
Keyword research consists of three primary activities:
- ROI analysis
- Competitive analysis
See details of each activity below
- We'll guide you to select the most relevant keywords for your store. We'll use the 'root' keywords to generate related single keywords, keyword combinations, and variations like singular, plurals and synonyms
- We'll compare these keyword suggestions to those in use by your audience This comparison will help identify the most widely-used search keywords so we can focus on the 'vital few' for your store
- ROI analysis
- Popular keywords aren't always the most valuable. Generic keywords can be widely used while also delivering mediocre conversion rates. We'll perform a statistical analysis that highlights relevant keywords with the highest ROI.
- Competitive Analysis
- This phase will show you the competitive landscape for any given search term. Competitive factors uncover how many relevant inbound links your competitors have received
- We also give you an Initial Positioning Report that highlights your competitors' strengths & weaknesses, along with a summary of where you and the competition are currently positioned in the major search engines and directories
Second Step is Site Optimization
- Optimizing your site will typically take 5-10 business days, depending on
- Your goals
- Complexity of your site
- The competitive landscape
- Optimizing your site will not affect the way your pages look in any way
- Modifications typically include new URLs (path names) for selected pages
- A list of recommended keywords to be used in your existing page content
- We'll give you files summarizing all these changes
The Site Optimization process consists of three primary activities:
- On-page site optimization
- Off-page site optimization
- Link building
See details about each activity below
On-Page Site Optimization
- Here we work on a page-by-page basis to optimize your content
- We identify the page(s) needing modifications and give write the optimized content you need for higher rankings
- All our methods follow Best Practices for SEO and are spam-free
- We adjust factors as title & meta tags, creating/reframing, internal site links, keyword-rich content, and URL framing
- We perform a deep analysis of your website and server, to identify any issues related to standards compliance, domain usage, page structures, internal and external link structure, URL-rewriting, load balancing and any problems that might lower your search engine position
- We analyze the source code of your website and correct anything that could make a search engine hesitate or stumble.
- This analysis also checks the meta tags, titles, keyword density and content on all pages
- When we're done, your site will be totally search engine-friendly
Off-Page Site Optimization
Once on-page optimization is complete, we'll reload the website to see if further modifications are needed. When everything's perfect, we'll upload the optimized content (with compiled tags) to your server. Your website is now ready for the major Search Engines and Directories.
- Boosting page rank is the next priority for your optimized site. When all other factors are equal, search engines will always favor the page with a higher page rank.
- Page rank is essentially 'link popularity.' It's a reflection of how many other websites contain links pointed at your site. (You may also hear these called 'inbound links' or 'non-reciprocal links.'
- Google, Yahoo, MSN, Ask Jeeves, AltaVista and others place great importance on incoming links. A large number of high-quality incoming links can help your website beat the competition in the search engine rankings
- Not all links are created equal. Search engines evaluate the incoming links to determine the 'quality' of the link. They use such factors as the page rank of the linking page, the total outgoing links on the linking page, the relevance of the linking website to your industry, the relevance of the specific linking page, the use of keywords in anchor text, just to name a few
Contact us today.